The Revive Brand Way Of China’s Commodity Plastics Industries
A small plastic cup, lunch boxes, hangers and other plastic household products are essential in everyday life, but when we pick these plastic items in shopping malls, the care may be its shape, style and price, as to what brand to buy the product have often been ignored.
In this closely related to people’s lives of the industry, the universality and diversity of products with low brand awareness with consumers in stark contrast. For those who are for the construction of the plastics industry brand awareness throughout the daily efforts of businesses, everything is still groping to go forward.
In the absence of starting from scratch and learn from
Speaking of plastic household products, believing that a consumer can find this in their own home goods. From the shape, pattern pleasing plastic cups, to the practical drying rack, lunch boxes, as well as essential household refrigerators Food Container, plastic wrap, there are numerous plastic products are numerous.
But, compared to those who guide the consumer brands industry, everyone seems to have never been concerned about its own to buy what brand of household plastic products, as long as like, the price is right will be able to buy the home. This situation is also found in household plastics manufacturers body, does not matter the brand awareness, product cost cheap, cottage industries, private workshops category Our films have entered the market, the quality of the natural are not guaranteed. Even those on a large scale manufacturers, many pairs of brand awareness is also at only a low level of registration.
The mid-90s of last century, when nearly all sectors to promote brand awareness in the process marked by potholes, corporate brand image when the daily plastic products industry, some of the leading enterprises have to start thinking about their own brand and even industry-wide problem. Cottage industries Our films flooding the market, the impact of product sales of informal enterprises; the other hand, the lack of consumer protection of the quality of goods bought on the evaluation of the whole industry declining.
In 1999, daily use plastic products in the domestic production of the industry have certain qualifications in Guangzhou Zhenxing Industrial Co., Ltd., out of the first step in trying to brand strategy. Promote industry relevant person in charge told the reporter, because the brand has never been peer aspects of the work done, so as the first person to eat crab, under the premise without any reference to rely on my own to go forward. The earliest of the brand-building is nothing but enterprise “VI” into the visual recognition systems and so on.
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